Eduardo Arriagada Cardini
Vice President for Communication
It is the authority responsible for executing the University's communications policy and serves as the head of the Office of the Vice President for Communication.
Duties
- Designs, organizes, and coordinates, as appropriate, the University's communication and marketing policies and activities.
- Communicates to the University's internal, national, and international community the research and creative activities developed by the Faculties.
- Promotes and coordinates, jointly with the Faculties, the University's extension activities and collaborates in their execution.
- Directs the editorial activities of the University, especially UC Publishing, Revista Universitaria, Revista Humanitas, Visión Universitaria, the University's website, as well as the University's official accounts in social networks.
To learn more about the functions of the Vice President for Communication, read the Regulations of the Organizations that work with the Office of the President.
Career
Eduardo Arriagada holds a degree in Journalism from UC Chile and an MBA from IE Business School.
He is an associate professor at UC Chile’s Faculty of Communication, where he served as Dean from 2016 to 2020.
His research focuses on the news industry and the business management of mass media. In addition to his academic work, he is active as a consultant, lecturer, and columnist, addressing topics such as the future of newsrooms and the use of mobile devices and social media in communication.
From 1993 to 2000, he was Director of the Center for Press Studies at UC Chile, an institution dedicated to applied research and consulting for media organizations.
Between 2000 and 2003, he served as UC Chile’s General Director of Communications, during which time he edited the weekly confidential newsletter Media Monitor, aimed at executives of Latin American newspapers. From 2002 to 2004, he was Communications Manager at the Central Bank of Chile.
He has served as Vice President for Communication since 2025.
His Team
Camila Rendic
Director of Development
María Soledad Hola
Director of Brand and Corporate Design
María Angélica Zegers
Director of UC Publishing
Daniela Rosenfeld
Director of Cultural Outreach
Felipe Aldunate
Director of Media and Publications
Ana Yáñez
Director of Digital Visibility
Eliette Angel
Director of Communication of Knowledge
Rodrigo Moreno
Director of Media UC