Eduardo Arriagada Cardini

Vice President for Communication & Cultural Outreach

Leads the Office of the Vice President for Communication & Cultural Outreach.

 Duties

The officer in charge of developing and executing the University’s communication, outreach, editorial and marketing.
Some duties include:

• Design and coordinate the institution's internal and external communication policies and activities.
• Elaborate and coordinate the institution's marketing, domain and branding policies and activities.
• Elaborate and coordinate the institution's corporate design unification policies.
• Promote and coordinate the activities of extension, culture, and centers for its outreach.
• Direct and coordinate the University's editorial policies and activities.

To learn more about the functions of the Vice President for Communication & Cultural Outreach, read the Regulations of the Organizations that work with the Office of the President.

Career

Eduardo Arriagada holds a degree in Journalism from UC Chile and an MBA from IE Business School. 

He is an associate professor at UC Chile’s Faculty of Communication, where he served as Dean from 2016 to 2020. 

His research focuses on the news industry and the business management of mass media. In addition to his academic work, he is active as a consultant, lecturer, and columnist, addressing topics such as the future of newsrooms and the use of mobile devices and social media in communication. 

From 1993 to 2000, he was Director of the Center for Press Studies at UC Chile, an institution dedicated to applied research and consulting for media organizations. 

Between 2000 and 2003, he served as UC Chile’s General Director of Communications, during which time he edited the weekly confidential newsletter Media Monitor, aimed at executives of Latin American newspapers. From 2002 to 2004, he was Communications Manager at the Central Bank of Chile. 

He has served as Vice President for Communication & Cultural Outreach since 2025.