Office of the Vice President for Communication
The unit is in charge of elaborating and executing the communications policy for the University's academic, cultural extension, publishing, marketing, and digital visibility activities.
Eduardo Arriagada Cardini
Eduardo Arriagada holds a degree in Journalism from UC Chile and an MBA from IE Business School. He is an associate professor at UC Chile’s Faculty of Communication, where he served as Dean from 2016 to 2020. His research focuses on the news industry and the business management of mass media. In addition to his academic work, he is active as a consultant, lecturer, and columnist.
Core Functions
The unit is in charge of elaborating and executing the communications policy for the University's academic, cultural extension, publishing, marketing, and digital visibility activities.
- Designs, organizes, and coordinates, as appropriate, the University's communication and marketing policies and activities.
- Communicates to the University's internal, national, and international community the research and creative activities developed by the Faculties.
- Promotes and coordinates, jointly with the Faculties, the University's extension activities and collaborates in their execution.
- Directs the editorial activities of the University, especially UC Publishing, Revista Universitaria, Revista Humanitas, Visión Universitaria, the University's website, as well as the University's official accounts in social networks.
Units of the Office of the Vice President for Communication
Offices
Office of Digital Visibility
Development of products and digital tools that impact internal and external audiences of the UC Chile, ensuring coherence in brand, communication, accessibility, and user experience, in addition to measuring and analyzing their performance.
Director
Office of Cultural Outreach
A unit whose mission is to help UC Chile strengthen its commitment to society by positioning the university as a relevant actor in the training of people. It does so through a cultural offering of excellence that promotes the values of the institution, its academic potential and requirements.
Director
Ediciones UC
A unit whose mission is to help UC strengthen its commitment to society by positioning the university as a relevant actor in the training of people. It does so through a cultural offering of excellence that promotes the values of the institution, its academic potential and requirements.
Director
Featured Initiatives and Services
Librerías UC (Book store)
Almacén UC (Store)
Legal protection of trademarks
Heritage collections
Rental of spaces: Extension centers
This unit makes university infrastructure available to the country’s academic, artistic and cultural ecosystems. It contributes to the transfer of knowledge and to UC’s links with society.
